Back to catalogSafety
E124ColorantElevated concern
Ponceau 4R
In plain words
The short version
A bright strawberry-red azo dye used in desserts, fillings, and glace cherries.
Why we flag it
A synthetic red dye (Ponceau 4R). It's approved in the EU but not the US, and it's part of the group of colours linked to hyperactivity that must carry a warning label. That's why we flag it.
Safety profile
ADI of 0.7 mg/kg body weight — among the strictest of the azo dyes. Part of the Southampton six requiring the EU hyperactivity warning. Linked to adverse reactions in sulfite- and aspirin-sensitive individuals.
The detail
Educational information only. Not medical or dietary advice.