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E123ColorantElevated concern
Amaranth
In plain words
The short version
A synthetic red azo dye, banned as a food color in the US but permitted in the EU for limited uses.
Why we flag it
It's allowed, but comes with clearer cautions — such as reactions in sensitive people, stricter limits, or contested safety. The Safety section below explains why.
Safety profile
ADI 0.15 mg/kg body weight (JECFA). Banned as a food color in the United States since 1976 over disputed carcinogenicity data; still permitted in the EU for limited uses. As an azo dye it can provoke reactions in sensitive or asthmatic individuals.
The detail
Educational information only. Not medical or dietary advice.